Zero-Party Data And Privacy-First Personalization

Microexperience of the Week: Shutterfly Captures Zero-Party Data During The Holidays with Giveaway. Concept: Shutterfly is encouraging consumers to share what they’re grateful for and in return will be given a free gift to help them spread even more gr

Actived: Tuesday Mar 2, 2021


Trusted Data Playbook - Wyng

promo code for 20% off their next purchase — and everyone after that gets a code for 5% off. By taking advantage of the built-in participation limit feature in Wyng to offer a deep but limited discount, the brand would be able to create a sense of excitement and urgency. The brand could also take advantage of the

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How Marketers can Manage the Seasons

By rewarding top submissions with coupons, the campaign far exceeded their expectations. This goes to show how getting creative can really pay off! Spring Cleaning: As consumers clean out their homes, think about where your brand can provide value. Consider launching a quiz where consumers can vote on their favorite springtime-themed product or

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Introducing Instant Win - Wyng

Fully-customizable experiences for winners, and non-winners, including support for custom coded visualizations — such as a scratch off, spin to win, slot machine and other gamified animations. Wyng also provides comprehensive professional services to help bring Instant Win activations to life — from strategy and setup, to data integration

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10 Ideas for 4th of July Marketing Campaigns - Wyng

July 4th is huge for retail sales events, which means you’ve got a lot of competition for those consumer dollars. These techniques can help your coupons and promotions go viral. 5. Create a social media campaign around a special offer. Like 25% off all items on your site, or even just feature different products each day.

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10 Digital Marketing Ideas for Dads & Grads

Offer fans and followers exclusive coupons for watches, computers, furniture, or other great graduation gifts. Track redemption rates to determine the effectiveness of your campaign. Campaigns like this engage both the grads, and their families who are shopping for them! 9.

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Microexperience of the Week: The Good Humor “Sweet Summer

Concept: Launch a timely campaign to kick off the summer season and showcase Good Humor ice cream available at Walmart.. Objective: Get consumers excited about Good Humor ice cream; leverage and strengthen their retail partnership with Walmart. Digital Campaign Index (DCI) Score: 266 Use Case: Photo Lab. Good Humor is asking their fans to follow the truck this summer for the chance to win a

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